Jake Williams
Animation | Illustration | Direction


Animated Product Video


Along with the team at LooseKeys I helped illustration and animate this animated video for EverCare. Hu-Friedy was looking for a fun, informative way to promote their subscription-based service to their customers and approached our team to help.

We looked to create characters in a modern style that would be approachable and relatable for any customer who views this video. I had the privilege of guiding the art direction on the piece as well as building out the illustrations, character rigs, and digging into animation.

Roles: Art Direction, Illustration, Animation


Client: Hu-Friedy 
Company: LooseKeys
Creative Director: Brad Chmielewski
Illustration: Brad Chmielewski & Jake Williams
Animation: Nick Parente & Jake Williams
Sound Design: Maeve Price